Combining creative strategy, media buying, analytics, and technical know-how. I’ve managed marketing for multiple EU markets and I build systems that drive actual sales.
Revenue vs. CPA Optimization
I am Polona, an e-commerce marketer combining creative strategy, media buying, and analytics with a deep practical understanding of the entire online purchase journey.
In recent years, I have led marketing for several markets across Europe while simultaneously building my own projects. This gives me a holistic view of what truly drives sales. I don't just "run ads"—I understand the funnel from the first click and visual psychology to the final checkout and profitability analysis.
My core philosophy: Constant learning and development. The digital landscape changes daily, and I make sure I evolve with it.
Three pillars of my work that guarantee results.
My main specialization. I understand the reality of low AOVs and how to optimize for profit.
I'm not just a "designer"—I am a creative strategist with a result-driven mindset.
Every decision is backed by data. I identify which segments generate revenue and which just burn budget.
Having worked with every part of the e-commerce process, I am reliable and purely result-driven.
I don't look for excuses; I look for solutions. From managing CSVs to coding custom Liquid sections, I handle the technical side so marketing can run smoothly.
I take full responsibility for the results. You can count on me to execute complex tasks without constant supervision.
I constantly test new AI tools and strategies to stay ahead of the curve.
Tools I use on a daily basis to drive efficiency and results.
If you need someone who can hit the ground running and take ownership of the results, let's talk.
Location: Slovenia / Remote